Creative Austria meets creative Russia
13.10.2009 16:08Euroforum: communication ready for the next lap Vienna. On October 22, 2009 the Advertising Association Vienna once again invites to the annual Euroforum: communication event, the platform for European communication, guaranteeing an interesting mix of “connecting businesses and communications”. The event takes place in Studio 44, Vienna. Focus Russia (Moscow, St. Petersburg and Sochi) The main goal of the Euroforum: communication is to promote and establish business relations and synergies between people and companies from all parts of Europe. This service is free for all members, as well as all people who are generally interested in communication and advertising and people who simply want to expand their horizon. The focus of Euroforum: communication is the cross-border exchange of experiences in the communications industry Europe-wide, concentrating this year on Russia, in particular the cities of Moscow, St. Petersburg and Sochi. Russia is the largest country on earth - with a population of 142.5 million, 10.1 of which in Moscow alone - and the world's biggest advertising space, with a market developing at fascinating speed (9,1% growth in 2007). 80% of the financial capability of the country is located in Moscow. Two out of three inward investments into the Russian economy go to the capital city. St. Petersburg with its huge number of sectoral establishments is a center for Russian research and development, as well as an important communications junction. By being host of the XXII. Winter Olympics, taking place in February 2014, Sochi offers numerous opportunities for investments – also for Austrian advertisers. Large companies have identified the potential of this new market long ago, although their longstanding advertising campaigns have usually led to limited success in Russia: language, traditions and the often discussed "Russian soul" present challenges for foreign partners, showing yet again that success is not possible without profound understanding and cultural knowledge. Euroforum: communication wants to guide all participants on their first steps in the right direction. Highlights The high level podium discussion „Understand Russian?” deals exactly with these cultural issues in daily business and guarantees a profound insight into the world of Austrian-Russian business relationships. New views and chances for Austrian companies in preparation for the XXII. Winter Olympics, will be revealed in an additional discussion about „Sochi 2014 – Austria is getting ready“.